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ADD Semiconductor is the first silicon vendor to receive the official PRIME brand recognition as a technology provider. PRIME is a new worldwide narrow band power line communication technology based on OFDM that provides up to 128Kbps communications for smart grid applications. ADD’s certification process was performed by Labein-TECNALIA, one of the independent certification entities authorized by PRIME Alliance.


The PRIME Alliance is an industrial consortium collaborating on “the development of an open, public, and non-proprietary telecom solution that supports smart metering functionalities and progress the implementation of the ‘smart grid’ globally.” It has released specifications for power line communications that enables utilities to safely select technologies from different vendors to achieve the best solution for their needs and PRIME certification guarantees interoperability.

ADD Semiconductor CEO, Guillaume d’Eyssautier, says, “Being the first technology provider to receive the PRIME official certification represents a prestigious reward for our broad experience in PLC for smart metering systems, and it affirms a job well done. With this certification, ADD Semiconductor substantiates the performance of its PRIME solution, which will be further reinforced with imminent real-world deployments.”

D’Eyssautier adds, “The combination of ADD’s continuous effort and highly proactive collaboration with all working groups inside the PRIME Alliance has been the reason of this success. Congratulations to the whole ADD team for contributing to this outstanding achievement that will enable ADD to reinforce its leadership position within the smart metering AMM/AMI market.”

ADD semiconductor, a high-performance power line communication (PLC) IC company for smart grid applications, is a founding member of the PRIME Alliance, which involves utilities, meter manufacturers, silicon providers, research institutes, system integrators, covering the complete smart grid scenario. For more information, visit: http://www.addsemi.com

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