South Africa

Consumers Willing to Buy Power from Non-Traditional Sources

According to new research by Accenture, a majority of consumers would consider buying electricity from companies other than traditional energy utilities. Revealing the Values of the New Energy Consumer polled 10,199 people in 18 countries and found that 73 percent would consider buying electricity, energy efficiency products, and related services from companies other than traditional energy providers such as product retailers, cable or phone companies, and online sites or brands.