According to the DOE, “New smart grid technologies on the electric grid are generating unprecedented amounts of electricity usage data that can potentially give homes and businesses more control over their electricity choices. Consumers need tools and products that are convenient and easy to use to make this data into useable information.’
Patricia Hoffman, the DOE’s Office of Electricity Delivery and Energy Reliability assistant secretary says, “Through the [Obama] Administration’s initiatives such as Green Button, innovative utilities and third-party companies across America are working together to put the power of big energy data directly into the hands of consumers.
During the first phase of the San Diego Energy Challenge, SDG&E gave customers access to their Green Button data, Weekly Energy Summaries, and the chance to receive a bill credit for reducing their consumption below their individual use less than amount on high demand days.
As part of phase two, SDG&E plans to expand the program throughout its entire service territory, adding behavioral studies and customer outreach efforts. The utility reports, “Approximately 400,000 customers will be automatically enrolled to receive targeted motivation and messaging via email and direct mail channels. All of SDG&E’s remaining residential customers will be eligible to participate in the program via web sign up.”
SDG&E serves nearly a million and a half customers and has installed 2.17 million smart meters for electric and gas. SDG&E has also established five new renewable power purchase agreements for 62 megawatts for solar and wind energy power generation. In addition, the utility is encouraging rooftop solar systems for their customers as a way to give consumers more control of their energy consumption.