The researchers polled 1000 American consumers, 29 percent of respondents with household incomes over $50,000 would accept a real-time energy pricing plan in exchange for allowing their utility to remotely control in-home devices. Using a smart meter, real-time pricing plans provide maximum energy savings and peak load savings when combined with home energy equipment.
ON World’s research director Mareca Hatler says, “Consumer friendly smart home solutions enabled by cloud platforms and Internet connected smart devices have revolutionized energy savings and paved the way for a new generation of demand response programs.” Of the 1000 participants, 52 percent would like a free smart thermostat and 23 percent would accept a real-time energy display.
According to the “Home Energy Management: Consumer Views & Preferences” survey, smart thermostats are the most popular home energy management devices followed by lighting controls and smart appliances. While just ten percent of respondents say they are likely to use a real-time energy display, consumers apparently still want the option because “access to real-time energy usage information” was one of the top three most important home energy equipment purchasing decisions according to participants.
OnWorld concludes, “This illustrates the high demand for alternative home energy interfaces such as smart phones and tablets. For youths, a smart phone/tablet app is one of the most important purchasing considerations. For example, 30 percent of respondents aged between 18 and 24 ranked smart phone/tablet control as the most important consideration.” In addition, younger respondents stated having no recurring service fee was the top home energy management consideration for younger respondents.