Social media continue to infiltrate every aspect of daily life. Utilities are the latest industry hoping to use the power of the tweet to change consumer consumption of energy.
In the same way telephone companies shepherded users to embrace off-peak phone hours by offering weekend and night rate discounts, utilities have a vested interest in changing the public’s power use behavior.
Using communication platforms isn’t just a marketing ploy to bring attention to smart energy. The real-time information provided by smart meters will alert utilities of an impending blackout during heat waves. The utilities, in turn, can tweet or IM customers to turn down the power to prevent the outage.